Who is Maya Loka?
Maya Loka is the Kannada YouTube family from Mysuru that makes your lunch box. Shubha K has cooked for Kannada homes on YouTube since 2014; today the family's seven channels reach 5.2 million subscribers, and the Maya Eco box is what they pack their own children's lunch in.
Why a YouTube family makes lunch boxes
On Ruchi Paakashaale, Shubha's cooking channel, the most-asked-for videos are ten-minute lunch-box recipes: food that children will actually eat at school. For years viewers asked where to buy a box worth packing them in. In May 2026 the family answered with Maya Eco: a three-compartment stainless-steel box with a leak-proof lid, made in India, plus the Maya Eco spork, and a free small liquid-proof container inside. You asked, we made it.
The launch, in Shubha's words
The vlog where the family opened Maya Eco to its viewers, in May 2026.
What goes inside the box
A ten-minute lunch box from two potatoes, one of hundreds of lunch-box recipes on Ruchi Paakashaale.
Meet the family
Shubha K
Founder and the face on camera. "Cooking is my love language." Started Ruchi Paakashaale in January 2014 and Maya Loka in 2018.
Raju Shetty
Shubha's husband and a senior software engineer. He runs the business side of everything here: Maya Eco, the courses, the brand work and the family's other businesses. The person who answers your order questions is part of the same family.
Adya and Deeru
The children, who grow up in the videos and have a channel of their own. Their school lunch is packed in a Maya Eco box every morning.
In 2023 the family turned a dry, unused piece of village land into a jungle farm: pure organic, almost self-sustaining, with thousands of trees planted by hand. The films made there, My Village Life India, passed a million subscribers in fifty videos.
Concept reels from the jungle farm
Six short films from My Village Life India, 55.2 crore views between them. Tap one to watch.
Independence Day 202324.5 crore views
Independence Day 202514.9 crore views
Khatta meetha lollipop7.1 crore views
Heart of light, Onam5.5 crore views
Morning rush and ginger tea2.5 crore views
Chinnima vs the chickens67.1 lakh views
Seven YouTube channels, one home
One of the top vloggers in Karnataka
With 2.95 million subscribers, Maya Loka is one of the largest Kannada family vlog channels on YouTube. Asianet Suvarna News listed it among Kannadigas' favourite YouTube channels, and Oneindia Kannada featured the channel in its Women's Day 2025 story on women who built their lives through digital media.
Brands the family has worked with
Find Maya Loka everywhere
YouTube
Questions people ask
Who makes Maya Eco?
Maya Eco is the lunch-box brand of Maya Loka Media, the family-run company of Kannada YouTuber Shubha K and her husband Raju Shetty in Mysuru, Karnataka.
Who is Maya Loka?
Maya Loka is Shubha K's Kannada family vlog channel on YouTube, with 2.95 million subscribers, and the name of the family's media company. The family runs seven YouTube channels with 5.2 million subscribers in total.
Where is Maya Loka from?
Mysuru, Karnataka. The videos are filmed at the family's home and on their jungle farm, and Maya Eco ships free across India.
Why does a YouTube family sell lunch boxes?
Ruchi Paakashaale has shared ten-minute lunch-box recipes since 2014. Viewers kept asking for a box worth packing them in, so the family made one: stainless steel, three compartments, made in India.
Where can I watch Maya Loka?
On YouTube at @mayalokakannada, plus Ruchi Paakashaale, My Village Life India, Cakes & Bakes Paakashaale, Maya Recipes, Chittamma Telugu Vlogs and Adya and Deeru. The links are on this page.